If you have ever spent some time driving around downtown Atlanta then you know the stress of finding a place to ditch your car, having to parallel park, and the constant stop-and-go traffic. Well this isn't an experience unique to Georgia. All around the world people struggle to navigate city streets and fight the masses. This is a problem that engineers and designers at Ford are looking to solve.

The most recent development from?

If you have had the opportunity to explore the Jim Tidwell inventory of new Ford vehicles then you must have noticed that the vast majority of new models have conventional gas engines. There are also some models like the Fusion Hybrid and the Ford C-Max Energi Hatchback. Those non-traditional and eco-friendly vehicles may be playing a larger and larger part in the Ford lineup in the near future according to Ford COO Mark Fields.

Fields?

It goes without saying, that fuel-efficient vehicles are the most appealing to modern consumers. This is due, in part, to eco-consciousness, but concurrently due to the consistently rising prices at the pump. And, while many consumers who are in the market for these friendly autos may think that there is a certain Japanese automaker who makes the best, we at Jim Tidwell Ford are here to tell you, that that's just not the case.

Hybrid drivetrain? Check. Aerodynamic body styling? Check. EcoBoost engines? Done and done. What else can Ford possibly do to boost the fuel-efficiency of their lineup without sacrificing performance and driveability? It looks like the American automaker is turning to lightweight carbon fiber, which has long been used to enhance vehicle performance. This time around, however, Ford is employing it in the name of efficiency.

Five times strong than steel and one-third the weight, when used...

The EcoBoost engine found in vehicles like the Ford Fusion and F-150 has most certainly been a gamble that has paid off for Ford. Not only do these vehicles boast stellar gas mileage, the engines have proven to be top performers.

How can we say this for sure? Well, Popular Mechanics recently said that the 1.0-liter EcoBoost engine is one of the top tech breakthroughs of the year. Though the three-cylinder engine is not?

Ford is making quite the splash with their EcoBoost engines, helping the auto industry well-exceed the previously-sought-after 30-mpg mark. The new hot number for fuel efficiency? 40. Or as close as it can get.

And where does Ford stand in the 40 mpg race? Well, since you asked...

In the 2013 Ford Fusion, the 170-horsepower 2.5-liter four-cylinder with a six-speed automatic transmission boasts up to 34 miles to the gallon on the highway. In...

Here's a conundrum: how does an automaker continue to provide consumers with hard-working, dependable pickup trucks when it's becoming more and more clear that boosting the fuel-efficiency of their entire lineup is a necessity? More than that - it's become a law. As far as Ford is concerned, that means a slow and steady race to 2025, when their entire lineup must average an EPA-estimated 54.5 mpg.

So far, we've seen...

Did you ever think you'd hear of the day that Ford put a three-cylinder engine into a production model vehicle? No? Neither did we. But the day is here, and Ford has announced that their getting their three-cylinder 1.0-liter EcoBoost engine ready for an as-of-yet-unnamed U.S.-spec compact car.

How do they know it'll be a success? Well, because European drivers just love the 123-horsepower 125 lb-ft torque engine in the...

When the Ford C-Max Hybrid arrives at Jim Tidwell Ford, not only will it boast plenty of space for up to five passengers as well as envious cargo room, it will achieve an estimated 45.5 miles to the gallon. That's three miles more per gallon that its closest competitor, the Prius v. And it's starting MSRP is a bit lower as well, at just $25,995.

Raj Nair, Group VP of Global...

The new Ford Fusion is one of the most highly-anticipated new Ford models of the year. It's set to be one of the most fuel-efficient sedans on the market as it is, with a traditional gasoline, hybrid, and plug-in hybrid powertrain available under the hood of one of the most stylish Ford's we've ever seen. How could Ford possibly make this equation sound ever better? How about start-stop technology?

Well, you got...